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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Build your channel. We say yes! Post consistently.

B2B 217
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Marketing Attribution: The Beginner’s Guide for B2B

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In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Build your channel. We say yes! Post consistently.

B2B 100
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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. They recognize every channel and piece of marketing content a prospect interacts with. . Here’s where it gets a little more complicated. What do these results mean?

Trends 160
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Why Successful Marketing is Equal Parts Art and Science

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In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). For example, let’s say you’re creating a video advertisement for your newest product. An artist, on the other hand, might structure the advertisement as an engaging story that illustrates a rewarding customer experience.

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Strategic Guide: How to Find Your Target Market for Business Success

LeadFuze

How can you accurately identify the people who would be interested in your products or services in today’s diverse consumer landscape? Your target market receives information through various channels such as social media platforms, email newsletters, blog posts etc.,

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

Leveraging modern digital strategies is essential for several reasons: Audience Reach : Digital agency partnerships can introduce brands to new audiences on various channels, from social media to SEO, exponentially expanding a brand's reach. That’s where growth-driven digital marketing services come in.