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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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5 Successful Lead Generation Strategies

Zoominfo

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. Additionally, your lead magnets should be promoted on your company’s social media channels. Align Marketing and Sales to Act Swiftly.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

Conferences and workshops are obviously being canceled, and the associated costs are significant. Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. Source: GoToWebinar.

Lead Rank 127
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions.

Media 71
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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52
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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

Leveraging modern digital strategies is essential for several reasons: Audience Reach : Digital agency partnerships can introduce brands to new audiences on various channels, from social media to SEO, exponentially expanding a brand's reach. That’s where growth-driven digital marketing services come in.

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5 Ways to Generate More Webinar Leads

Zoominfo

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar.

Lead Rank 209