Remove Advertising Remove Coaching Remove Direct Mail Remove Small Business
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How Marketing Awards Are Like Coaching Certifications

Increase Sales

Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications.

Coaching 139
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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. Today the landscape has dramatically changed and for the better if you are a small business. Direct mail. Networking including trade shows.

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Social Marketing Is Not Social Selling

Increase Sales

This confusion or lack of understanding has many small business owners, sales professionals, sales coaches, business coaches and those who sell marketing solutions turning off more people than they are turning on. Possibly the shadow reason behind all this confusion is this one word – engagement.

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Memorable Marketing Makes Money

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The question is how do I make my marketing memorable for my small business? Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. Share on Facebook.

Marketing 137
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Selling is Social, Duh!

Increase Sales

With all the buzz around social media and how the 21st century business marketplace has dramatically, there appears to be this very obvious disconnect: Selling is social. This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. a few weeks ago.

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60,000 Unique Visitors Sales Pitch Means Nothing Part 3

Increase Sales

Your sales script emphasizes your site secures 60,000 unique visitors because you have been told unique visitors matter to your ideal customers who are small business owners. Newspapers and billboard companies for years have focused on subscribers and drivers to sell advertising. Increase Sales Coach – Blog.

Lead Rank 114
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Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

For example on LinkedIn, you can integrate traditional marketing such as direct mail by sending LinkedIn emails. Through the LinkedIn Pulse platform , you can upload articles that are very much like newspaper stories embedded with your own advertising (think links or calls to action). Isn’t that what social media does?