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The Rampant Virus of Spray and Pray Communication In Small Business

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Effective communication in small business is critical be it an email, a phone call, a direct mail piece or a face to face conversation. Yet what I have discovered is so many small businesses because they lack strategic action plans engage in what I call “spray and pray” communication.

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How Marketing Awards Are Like Coaching Certifications

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Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications.

Coaching 139
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Memorable Marketing Makes Money

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The question is how do I make my marketing memorable for my small business? Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. Share on Facebook.

Marketing 137
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How Your Marketing Turns on Sales Objections – Part 01

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Marketing, in today’s business world, is what attracts sales leads. From a firm handshake, a friendly smile, a well crafted telephone script, a television commercial to even direct mail, all of these marketing actions are designed to turn on a positive reaction. All three direct mail pieces were not personalized.

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Social Marketing Is Not Social Selling

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This confusion or lack of understanding has many small business owners, sales professionals, sales coaches, business coaches and those who sell marketing solutions turning off more people than they are turning on. Possibly the shadow reason behind all this confusion is this one word – engagement.

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Limit Your Marketing Resolutions; Unlimit Your Resolve

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The New Year has many small business owners to sales professionals listing all their New Year’s marketing resolutions or goals including: Blog postings from consistency to quality. Direct mail marketing. Sales Training Coaching Tip: Do not confuse motion with progress and activity with results. Networking.

Marketing 133
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Selling is Social, Duh!

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With all the buzz around social media and how the 21st century business marketplace has dramatically, there appears to be this very obvious disconnect: Selling is social. This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. a few weeks ago.