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The Rampant Virus of Spray and Pray Communication In Small Business

Increase Sales

Effective communication in small business is critical be it an email, a phone call, a direct mail piece or a face to face conversation. Yet what I have discovered is so many small businesses because they lack strategic action plans engage in what I call “spray and pray” communication.

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How Marketing Awards Are Like Coaching Certifications

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Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications.

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Memorable Marketing Makes Money

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The question is how do I make my marketing memorable for my small business? First, the answer to that questions must be separated into these two marketing areas: Inbound marketing such as content marketing through social media and sales referrals. Share on Facebook.

Marketing 137
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How Your Marketing Turns on Sales Objections – Part 01

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Marketing, in today’s business world, is what attracts sales leads. From a firm handshake, a friendly smile, a well crafted telephone script, a television commercial to even direct mail, all of these marketing actions are designed to turn on a positive reaction. The Sales Objection of You. Your company.

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Social Marketing Is Not Social Selling

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This confusion or lack of understanding has many small business owners, sales professionals, sales coaches, business coaches and those who sell marketing solutions turning off more people than they are turning on. This is a new sales behavior for many. Build your social media communities.

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How Your Marketing Turns on Sales Objections – Part 02

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Eliminating sales objections is one of the goals to being a top sales performer. However for many small businesses including real estate agents (yes you are a business even if you work with a broker) to small business coaches, their marketing messages unfortunately creates sales objections.

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Limit Your Marketing Resolutions; Unlimit Your Resolve

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The New Year has many small business owners to sales professionals listing all their New Year’s marketing resolutions or goals including: Blog postings from consistency to quality. Direct mail marketing. Sales Training Coaching Tip: Do not confuse motion with progress and activity with results.

Marketing 133