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How Marketing Awards Are Like Coaching Certifications

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Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications.

Coaching 139
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The Rampant Virus of Spray and Pray Communication In Small Business

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Effective communication in small business is critical be it an email, a phone call, a direct mail piece or a face to face conversation. Yet what I have discovered is so many small businesses because they lack strategic action plans engage in what I call “spray and pray” communication.

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Memorable Marketing Makes Money

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As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. And the goal is to make a friend and to be asked back for that essential, down to business, first one on one meeting; have your potential customer walk through your brick and mortar store or give you a call.

Marketing 137
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Social Marketing Is Not Social Selling

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Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker. Engage first; sell second.

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Limit Your Marketing Resolutions; Unlimit Your Resolve

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The New Year has many small business owners to sales professionals listing all their New Year’s marketing resolutions or goals including: Blog postings from consistency to quality. Email marketing. Direct mail marketing. Consider making only 3 marketing resolutions for the first quarter only.

Marketing 133
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Old School Marketing Beliefs Are a Barrier to Business Growth

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The professional business person stated unequivocally “I believe in old school marketing.” As I listened to his old school marketing beliefs I realized he truly did not understand marketing and wondered how much more successful his former business could have been. What Is Marketing?

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How Your Marketing Turns on Sales Objections – Part 01

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Marketing, in today’s business world, is what attracts sales leads. From a firm handshake, a friendly smile, a well crafted telephone script, a television commercial to even direct mail, all of these marketing actions are designed to turn on a positive reaction. Honor Your Marketing Message.