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Marketing Goes Way Beyond Paid Advertising

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Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Direct mail. Networking including trade shows. Share on Facebook.

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How Marketing Awards Are Like Coaching Certifications

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Ever listen to local marketing firms stand up and cheer when they receive some national award for their brochures, direct mail pieces or even website designs? These folks remind me of executive coaches, small business coaches and life coaches who shout out about their coaching certifications.

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Why Cost Efficient May Not Be Cost Effective Marketing

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Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. These packages are designed for small businesses in need of advertising through the holiday season. Post Card Direct Mail Campaign.

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Social Marketing Is Not Social Selling

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This confusion or lack of understanding has many small business owners, sales professionals, sales coaches, business coaches and those who sell marketing solutions turning off more people than they are turning on. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker.

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Memorable Marketing Makes Money

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Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. Sales Training Coaching Tip: An education based marketing approach further unites these two marketing areas. Share on Facebook.

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Selling is Social, Duh!

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This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. Sales Training Coaching Tip: Online purchases specific to physical products might be the exception where people may not interact with people initially given the influx of mobile buying. a few weeks ago.

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60,000 Unique Visitors Sales Pitch Means Nothing Part 3

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Newspapers and billboard companies for years have focused on subscribers and drivers to sell advertising. There is no guarantee (unless a direct mail piece or an 800 number have been included) those subscribers or drivers actually saw your potentially expensive advertisement. Increase Sales Coach – Blog.

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