Pipeliner

MAY 19, 2020

As an SME, you have a very personal relationship with your customers. These are requirements for a business growth that has integrity strengthened by a positive SME-customer relationship. Email marketing is a very, very personalized way to market in the digital world, hence it is the best to fit for your SME journey.

Email Marketing 98

Email Marketing SME Marketing Hiring 98

Babette Ten Haken

MAY 31, 2018

One of my clients, a local advertising agency, began losing accounts at an alarming rate. In this scenario, the small manufacturing company was not in the habit of sending out post-project CX surveys. She is a member of SME, ASQ, SHRM and the National Speakers Association. What happened? Let’s explore, shall we?

SME 61

SME Customer Retention Survey 61

Sales Hacker

SEPTEMBER 13, 2021

Marketing accountability was already getting more attention – not because senior management demanded it, but marketers themselves want to present the actual effect of marketing efforts to the company’s bottom line. It doesn’t matter if we’re referring to the marketing activities at small local companies or large international players.

ROI 93

ROI Account Marketing Lead Rank 93

Zoominfo

JULY 28, 2020

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. The answer depends on your needs and objectives.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

OCTOBER 5, 2021

At the outset of my tenure at ZoomInfo, for instance, the company had just above 100 employees. These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. The answer depends on your needs and objectives.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Costello

JANUARY 9, 2019

For example, companies that sell in a more transactional manner often use BANT (Budget, Authority, Needs, Timing), while companies that sell high-priced products to larger enterprises might use something like MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion).

Prospecting 111

Prospecting Ideal Customer Profile Marketing Sales Qualified Lead 111

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130