Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. While the size of the deal described above is not typical, the “don’t give up too soon” success stories that lead to deals on the high side of the sales spectrum are. One billion dollars. A Keep-at-It Story Close to Home.
Pointclear
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. PointClear associates see this in action every hour of every day.
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Pointclear
APRIL 19, 2017
One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 Morning sessions set-up workshops in the afternoon. Prospecting sets you up for everything else in sales.”. Don’t ask what is keeping them up at night, offer to them what should be keeping them up at night.”.
Pointclear
MARCH 27, 2014
Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. We started our discussion talking about the economy and as Jamie shares things are looking up. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book.
Pointclear
OCTOBER 1, 2015
There’s no doubt that Account-Based Marketing is on the up-and-up. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? What are sales and marketing leaders saying about it?
Pointclear
MAY 19, 2015
I grew up during a time when it seemed like a lot of things were dead: Paul was dead. Followed by chivalry. Followed by chivalry. Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream.
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