Advertising Follow-up Marketing PointClear 
Pointclear
JANUARY 10, 2018
According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Many advertisers were listed on the reply card. PointClear associates see this in action every hour of every day.
Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. While the size of the deal described above is not typical, the “don’t give up too soon” success stories that lead to deals on the high side of the sales spectrum are. One billion dollars. There were 32 total touches from start to finish.
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Pointclear
APRIL 30, 2013
I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.
Pointclear
APRIL 19, 2017
One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 Morning sessions set-up workshops in the afternoon. Prospecting sets you up for everything else in sales.”. Don’t ask what is keeping them up at night, offer to them what should be keeping them up at night.”.
Pointclear
MAY 19, 2015
Outbound marketing is dead. Many say that even marketing as a whole is dead. I grew up during a time when it seemed like a lot of things were dead: Paul was dead. Followed by chivalry. Here are a few things in sales and marketing that are not dead. It’s up to you to keep them alive, and well.
Pointclear
OCTOBER 1, 2015
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
Pointclear
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.
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