Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

Conference 229

Conference Microsoft Marketing Advertising 229

SalesFuel

APRIL 5, 2024

Here are a few digital marketing techniques to help you and your client achieve this goal. Top Audiences Respond to These Top Digital Marketing Techniques Why Digital Ads? For starters, let’s discuss why your client should focus on digital marketing techniques. That category includes apps, social media, websites, etc.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Advertising Advertising 52

SBI Growth

OCTOBER 1, 2012

There is an evolving marketing tactic called ‘ Remarketing ’ that your marketing team should embrace. A world class marketer today leverages remarketing to recapture those prospective leads. Your company’s opportunity to re-engage just went up exponentially. This is the most basic set-up. What is Remarketing?

Advertising 297

Advertising Advertising Lead Rank Leads 297

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

SocialSellinator

SEPTEMBER 24, 2023

Learn how to market your business on Twitter with this comprehensive guide. Discover the power of Twitter for digital marketing, set up your business account, create engaging content, grow your following, advertise effectively, and measure your success.

Twitter 75

Twitter Advertising Advertising Marketing 75

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Facebook marketing for Real Estate Business is a lot like traditional marketing.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

criteria for success

JANUARY 11, 2021

In today's episode, we stray away from sales to learn a bit about the worlds of advertising and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency. If you want to learn more about the marketing side of business then this episode is for you!

Advertising 59

Advertising Advertising Twitter eBook 59

LeadFuze

SEPTEMBER 30, 2021

Why is follow up email after meeting important? When you establish a new firm or introduce a new product, your first objective is to spread the news around the market; once this is accomplished, potential consumers will pull up their socks and become involved in the new endeavor. 8 Follow up Email After Meeting Templates.

Follow-up 52

Follow-up Meeting Ideal Customer Profile Consumer 52

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers.

B2B 205

B2B Marketing Video B2C 205

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

OCTOBER 5, 2021

What if no one decided to show up? Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting.

Data 100

Data Marketing Government Advertising 100

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. Traditional Marketing Ideas.

Campaigns 78

Campaigns Marketing Advertising Advertising 78

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Switch up the type of post you share on your social media. Social media can be an excellent tool for generating leads.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. Effective Facebook Marketing Strategies. Facebook is a great and powerful marketing tool.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Here are a few ways to leverage UGC for Instagram success: Create and promote a branded hashtag: Come up with a branded hashtag that users can tag their Instagram posts with. For instance, what kind of prize would they like?

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

SEPTEMBER 6, 2022

An Economy in Limbo The August 2022 jobs report follows a surprisingly strong July 2022 jobs report, giving businesses a reason to remain cautiously optimistic. As wages rise, consumer prices can follow — both factors in inflation. from July, up 5.2% million in May to 11 million in June and landed up at 11.2

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

BuzzBoard

FEBRUARY 8, 2024

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. It demands the tactical use of digital marketing. Leading the way is Google’s Digital Marketing Course.

Small Business 52

Small Business Small Business Google Analytics Marketing 52

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. It presents an enormous opportunity for marketers to tap into this platform's market potential and establish a strong brand presence among millennials. But it's essential to making the most of social media marketing on Snapchat.

Promotion 130

Promotion Social Media Marketing Media 130

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! Place prominent email capture forms or pop-ups throughout your website. Send valuable content.

Social Media 52

Social Media Marketing How To Discount 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Smooth Sale

DECEMBER 1, 2023

You can see examples of automotive-specific digital marketing services here if you want to learn more about using the online domain for your business currently. While this might still work, they will likely miss out on an untapped social media market. Done well, it is one venue for digital marketing that can be highly effective.

Automotive 106

Automotive Paid Content Customer Advertising 106

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Connext Digital

AUGUST 25, 2023

Our reliance on mobile technology has created huge opportunities for marketers to connect with customers in new and innovative ways. In this blog post, we’ll explore some of the key mobile marketing strategies and best practices for effective mobile marketing. Here are some key mobile marketing statistics: 66.6%

Marketing 52

Marketing Customer Advertising Advertising 52

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

SalesHandy

OCTOBER 23, 2020

It’s easy to ignore how important follow-up email subject line (and following-up, in general) is to your outreach. If you need a response from contacts you don’t know personally, you’ll have to send multiple follow-ups after getting the first email ignored. By tweaking your follow-up email subject line.

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Follow-up How To Examples Promotion 59