Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Sales and Marketing Management

DECEMBER 28, 2020

Author: Staff One of the surest ways to advertise your business online is through search engine optimization (SEO). Are your marketing strategies working or do you need to redesign them? How many followers do you have on each platform, and how many of them actively engage with your content? How many follow you to your website?

Analysis 194

Analysis Tools Google Social Media 194

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. These ads show up on the top or right hand column on LinkedIn’s website.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign.

B2B 205

B2B Marketing Video B2C 205

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Facebook marketing for Real Estate Business is a lot like traditional marketing.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Word-of-mouth recommendations can be a powerful tool for reaching prospects. Prospect on social media channels.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

BuzzBoard

FEBRUARY 8, 2024

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. It demands the tactical use of digital marketing. Leading the way is Google’s Digital Marketing Course.

Small Business 52

Small Business Small Business Google Analytics Marketing 52

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. Write a follow-up prospecting email.

Data 147

Data Scale Lead Rank Hiring 147

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! Place prominent email capture forms or pop-ups throughout your website.

Social Media 52

Social Media Marketing How To Discount 52

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. These platforms are suitable for marketing campaigns because you can reach so many people in just one day.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. The CAN-SPAM Act.

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. It presents an enormous opportunity for marketers to tap into this platform's market potential and establish a strong brand presence among millennials. But it's essential to making the most of social media marketing on Snapchat.

Promotion 129

Promotion Social Media Marketing Media 129

Sales and Marketing Management

NOVEMBER 19, 2018

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Testimonials.

Media 224

Media Advertising Advertising Ideal Customer Profile 224

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

BuzzBoard

MAY 8, 2023

People, Protection, and Performance take the center stage—IT-enabled better collaboration to support remote working models, greater need for safer storage as more transactions move online, and the requirement for scaling up customer experiences, now further fuelled by Artificial Intelligence (AI).

Marketing 98

Marketing Lead Rank Trends Scale 98

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Here are a few ways to leverage UGC for Instagram success: Create and promote a branded hashtag: Come up with a branded hashtag that users can tag their Instagram posts with. For instance, what kind of prize would they like?

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

SEPTEMBER 6, 2022

An Economy in Limbo The August 2022 jobs report follows a surprisingly strong July 2022 jobs report, giving businesses a reason to remain cautiously optimistic. As wages rise, consumer prices can follow — both factors in inflation. from July, up 5.2% million in May to 11 million in June and landed up at 11.2

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Pipeliner

DECEMBER 21, 2020

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers? Remember new regulations means sponsored posts and advertisements must be listed as so in some way. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Meanwhile, continue reading or use the following links to “jump” ahead: What is Digital Media? What is Digital Marketing? The Digital Marketing Sales Process.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. How Do You Set up Email Automation? Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

SendBuzz

APRIL 27, 2023

Can you guess how many businesses rely on email marketing? I was surprised that a tool as simple as emails can not only expand your reach. To ace email marketing you need to know the details of email marketing. In this blog, we shall understand the difference between cold emailing and email marketing.

Email Marketing 52

Email Marketing Marketing Campaigns Advertising 52

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100