Zoominfo

AUGUST 3, 2022

Over the past couple of years, it has seemingly been one extreme after another — record-high unemployment followed by record job growth followed by record voluntary job changes. Record-high consumer spending followed by record-high inflation. All too often, marketing budgets are the first to be scaled back. You get it.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 91

Trade Show Marketing Social Media Referrals 91

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

Conference 229

Conference Microsoft Marketing Advertising 229

SalesFuel

APRIL 5, 2024

Here are a few digital marketing techniques to help you and your client achieve this goal. Top Audiences Respond to These Top Digital Marketing Techniques Why Digital Ads? For starters, let’s discuss why your client should focus on digital marketing techniques. That category includes apps, social media, websites, etc.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Advertising Advertising 52

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Advertising 148

criteria for success

JANUARY 11, 2021

Happy Monday, Let's Talk Sales listeners! In today's episode, we stray away from sales to learn a bit about the worlds of advertising and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency. How trust shows up in advertising.

Advertising 59

Advertising Advertising Twitter eBook 59

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Facebook marketing for Real Estate Business is a lot like traditional marketing.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

MAY 23, 2018

Author: Kostas Chiotis Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Create interesting content.

Social Media 233

Social Media Channels Media Advertising 233

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers.

B2B 205

B2B Marketing Video B2C 205

Zoominfo

OCTOBER 5, 2021

What if no one decided to show up? Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising.

Data 100

Data Marketing Government Advertising 100

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Hubspot Sales

MAY 26, 2023

To obtain consistent sales results, you need a solid plan to reach out to the appropriate audience. Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly.

Real Estate 87

Real Estate Prospecting Ideal Customer Profile Social Media 87

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. Traditional Marketing Ideas.

Campaigns 78

Campaigns Marketing Advertising Advertising 78

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. Let’s take a look!

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Hubspot Sales

MAY 20, 2018

She’ll want to restart the sales conversation -- so it’s a win-win. Send over a longer how-to guide and offer to follow up in person if they want. If you’d like to discuss these pointers or anything else around [topic], let’s set up a call. Would you like to follow up about this on a call? Hi [prospect].

Follow-up 111

Follow-up Hiring Webinar Metrics eBook 111

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Industry scoops, trends, and shake-ups. Sound good?

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

BuzzBoard

FEBRUARY 8, 2024

Top Digital Marketing Certifications to Target Local Businesses In today’s highly interconnected era, promoting your local business goes beyond traditional advertising. It demands the tactical use of digital marketing. Leading the way is Google’s Digital Marketing Course.

Small Business 52

Small Business Small Business Google Analytics Marketing 52

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. Effective Facebook Marketing Strategies. Facebook is a great and powerful marketing tool.

Facebook 97

Facebook Strategy Marketing Cost Per Click 97

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Below mentioned are some tips to be followed when watering the seeds ! Measure and optimize.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 52

Smooth Sale

DECEMBER 1, 2023

You can see examples of automotive-specific digital marketing services here if you want to learn more about using the online domain for your business currently. While this might still work, they will likely miss out on an untapped social media market. Done well, it is one venue for digital marketing that can be highly effective.

Automotive 110

Automotive Paid Content Customer Advertising 110

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

DiscoverOrg Sales

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Lead Rank 250

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

SocialSellinator

AUGUST 31, 2021

Snapchat is a powerful social media marketing tool for reaching new audiences. It presents an enormous opportunity for marketers to tap into this platform's market potential and establish a strong brand presence among millennials. But it's essential to making the most of social media marketing on Snapchat.

Promotion 127

Promotion Social Media Marketing Media 127

Connext Digital

AUGUST 25, 2023

Our reliance on mobile technology has created huge opportunities for marketers to connect with customers in new and innovative ways. In this blog post, we’ll explore some of the key mobile marketing strategies and best practices for effective mobile marketing. Here are some key mobile marketing statistics: 66.6%

Marketing 52

Marketing Customer Advertising Advertising 52

SalesHandy

OCTOBER 23, 2020

It’s easy to ignore how important follow-up email subject line (and following-up, in general) is to your outreach. If you need a response from contacts you don’t know personally, you’ll have to send multiple follow-ups after getting the first email ignored. By tweaking your follow-up email subject line.

Follow-up 59

Follow-up How To Examples Promotion 59

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Meanwhile, continue reading or use the following links to “jump” ahead: What is Digital Media? What is Digital Marketing? The Digital Marketing Sales Process.

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128