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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Works to increase online visibility and engagement.

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What mistakes should I avoid in building a sales funnel?

Apptivo

You can increase awareness through email marketing campaigns , social media posts, guest blogging and posting, whitepapers, and webinars. To increase organic reach, you can utilize SEO, paid advertisements, and unpaid content. But that doesn’t guarantee they won’t do so again.

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How to Build a Sales Process: The Complete Guide

Nutshell

on-site visit, webinar, phone call) What did the rep do to prepare for that presentation? Adjusting your advertising strategy is the first way to remedy this. Make sure the features you’re advertising align with your audience’s values, and you’ll see your profits jump.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Price: From $59 per month with a 30-day money back guarantee. Google Ads Editor is a free app that allows Google Ads advertisers to make bulk changes to PPC campaigns offline. Price: Traffic Booster starts at $180 per month, which includes your actual advertising budget. Key features: Automated webinars.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Work Out Kinks While a go-to-market strategy isn't guaranteed to prevent failure, it can help you manage expectations and work out any kinks before you invest in bringing a product to market. Start advertising on marketing platforms using the messages you’ve just created for various audience members. Now, let’s get started.

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8 Better Ways to Re-Engage Cold Prospects

The Spiff Blog

So, asking the right questions is almost a guaranteed way to get a cold prospect’s attention. It’s not a guarantee that they’ll respond– they might answer the question in their head and then move on, of course– but this method will, at the very least, engage them in thought patterns that are directly or indirectly related to your product.