Sales and Marketing Management

JANUARY 1, 2018

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. A lot of channel programs use a reloadable prepaid card as their incentive mechanism. Departments include apparel, shoes, home, and accessories.

Incentives 196

Incentives Incentive Apparel Automotive 196

Pipeliner

MAY 4, 2022

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. Customer acquisition might also apply coupons or discounts depending on your business model. When done correctly, your entire team will make better decisions about where best to allocate resources.

Ideal Customer Profile 59

Ideal Customer Profile Strategy Churn Customer 59

Sales Evangelist

JUNE 4, 2019

Todd was in New York when his VP of sales called him to say the company had an inbound lead from an apparel brand that wanted to initiate an evaluation. This includes research, reviews, and back-channel information. These concepts represent four things Todd’s company was willing to pay for in the form of a discount.

Sales Qualified Lead 49

Sales Qualified Lead Leads Marketing Qualified Lead Discount 49

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45