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Discounting – the Weak Link in Your Pricing Strategy for the Indirect Channel

SBI Growth

This is an age-old struggle many firms have had with the indirect channel…. How do you influence sales people when you don’t directly impact their compensation? The key we have found is to understand two key factors important to indirect.

Channels 153
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Are You Growing Your Channel Partners through Symbiotic Relationships?

SBI Growth

When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into. As a sales leader, you are always looking for the most optimal route to your customers.

Channels 240
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How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. Well you can share your promotions and discounts via your social media channels meaning you are more likely to see a conversion to a sale once a customer has visited your website.

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Year-End Price Discounts: Is This a Good Idea?

The Sales Hunter

One way to make it is by offering a few customers a discount to get them to either buy for the first time, buy more, or move a purchase up from next year. Offering a discount to bump your year-end sales can create as many problems as it solves. Suffice to say, you can’t take year-end price discounts lightly!

Discount 204
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Pricing And Discounting Are Different!

Partners in Excellence

This time, the discussion started on “creating value,” and devolved into a discussion of discounting. Bob Apollo kicked off the discussion with the premise: Discounting is a sign of failure. I realized that people confuse pricing strategies and discounting. Discounting is a failure in sales execution.

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Nine Reasons Salespeople Discount When They Shouldn’t

The Sales Heretic

One of the most frequent complaints I hear from sales directors, VPs, and CEOs is that their sales team—whether it’s internal or their distribution channeldiscounts too much and too often. While it’s maddening, it’s also excruciatingly common. Here’s what drives that behavior: 1. So [.].

Discount 120
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How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Create Personalized Experiences across all Channels. Understand the “Why” Behind the Buy.

Channels 174