The ROI Guy

JANUARY 15, 2015

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

Zoominfo

MARCH 2, 2021

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Pipeliner

AUGUST 21, 2023

The Role of AI in Content Marketing Kyle kicked off our discussion by emphasizing the importance of having a strategy before deploying AI tools for marketing. Solely relying on AI tools and neglecting the need for a marketing strategy can be a pitfall. He also mentioned Midjourney as a creative design tool.

Scale 97

Scale Strategy Marketing Lead Rank 97

The ROI Guy

JUNE 29, 2015

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

Discount 83

Discount Lead Rank Proposal ROI 83

Hubspot Sales

AUGUST 2, 2020

With the proper tools and tactics, a sales data analysis can be straightforward without sacrificing thoroughness and practicality. Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Leverage data visualization tools.

Analytics 138

Analytics Tools Scale Hubspot 138

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). The obvious, is that your partners aren’t dedicated just to you.

Channels 53

Channels ROI Sales Goal Microsoft 53

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Cincom Smart Selling

MARCH 11, 2016

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Channel Challenges. Growth is another major channel challenge. Exploring Options.

Channels 54

Channels Video Face-to-face Licensing 54

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. Pick out the right email automation tool. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

The ROI Guy

AUGUST 20, 2018

And this is having a significant and tangible impact, leading to more stalled deals, elongated sales cycles and steep discounting. These self-service tools need to replicate the discovery, engagement and intelligent advice of the best sales reps and specialist.

Buyer 45

Buyer Tools Comparison Channels 45

Cincom Smart Selling

FEBRUARY 21, 2017

Even with the most advanced sales tools available, it’s expensive to sell stuff. It doesn’t matter if you are a hobbyist selling hand-tooled belt buckles on eBay or if you are a multinational corporation moving million-dollar earthmoving machines, the cost of selling is significant. Sales Tools Are Efficiency Tools.

Margin 66

Margin Sales Tools Tools Sales Qualified Lead 66

Hubspot Sales

MAY 11, 2023

During this period, sales teams typically work together to reach prospects and customers via phone, email, social media, webinars, and other channels. Which channel do they prefer to reach your business? Make sure they have the right tools and resources, and that they understand the goals and objectives of the blitz.

Webinar Metrics 101

Webinar Metrics Social Media Campaigns Buyer Persona 101

Fill the Funnel

MAY 26, 2014

Is it time to upgrade your online meeting tools and capabilities? The most popular tool has been GoToMeeting , developed in July 2004 by the Online Services division of Citrix in Santa Barbara, California, using the remote access and screen sharing technology from GoToMyPC and GoToAssist to allow web conferencing.

Webinar Metrics 118

Webinar Metrics Tools Skype Google 118

Cincom Smart Selling

JULY 18, 2023

Automated Pricing and Discounting Automated pricing and discounting are crucial features to look for in quote software. A good quote software solution should enable you to automate complex pricing models and discounting processes. This will save you time and reduce errors, ensuring accurate pricing and discounting.

Software 62

Software Software Discount Lead Rank 62

Cincom Smart Selling

JULY 18, 2023

Automated Pricing and Discounting Automated pricing and discounting are crucial features to look for in quote software. A good quote software solution should enable you to automate complex pricing models and discounting processes. This will save you time and reduce errors, ensuring accurate pricing and discounting.

Software 62

Software Software Discount Lead Rank 62

Crunchbase

JANUARY 26, 2021

Channels in the sales playbook are evolving. The easiest option could be to simply add a new channel to your sales cycle. It’s no surprise when you consider that around 71 percent of decision-makers say that social media is an influential channel for them when it comes to making decisions. Here’s what we discovered for 2021.

Trends 98

Trends Social Media Discount Decision Maker 98

Salesmate

JULY 21, 2020

To save your precious time, put your emails on autopilot by using a workflow automation tool. Through an automation tool, you can set workflow and send automated emails once the prospect signs up for a free trial. Don’t you quickly act when you see a discount or special offer tag attached to the product you are planning to buy?

Customer 114

Customer Discount Face-to-face Follow-up 114

Pipeliner

FEBRUARY 15, 2024

Use tools like automated emails post-purchase, asking for reviews, or engaging with customers on social media to share their experiences. Tools like Google Analytics and social media insights help you understand your audience’s demographics, interests, and online behavior.

Social Media 52

Social Media Buyer Persona GoldMine Google Analytics 52

Cincom Smart Selling

FEBRUARY 16, 2016

An alternative is a multi-channel strategy. Moving to or adding an indirect channel can be very effective, but there are issues to consider , and your end-users will frequently be the ones affected by the issues involved. Your sales channel may or may not understand or embrace that messaging.

Channels 54

Channels Strategy Customer Automotive 54

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SBI

MARCH 19, 2013

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?” Discounting: Sacrificing profits to win business.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

The ROI Guy

SEPTEMBER 6, 2013

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. So what did Mark and his team do to get this TCO sales tool well adopted and used so effectively? Consulting.

Sales Tools 56

Sales Tools Tools Guarantee Customer 56

Smooth Sale

MARCH 10, 2024

Moreover, your sales representatives require the right tools to build rapport and close deals. Personalized discount offers for new and existing buyers can also help improve sales. Leverage Li nked M arketing LinkedIn is among the most powerful tools for B2B marketers looking to grow sales. Take Your Leap Today!

B2B 104

B2B Top of Funnel How To Sales Qualified Lead 104

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. In fact, they didn’t even need to talk to prospects, because they had great tech tools. Today’s the last day to get your discounted copy.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

BuzzBoard

APRIL 18, 2024

These tactics provide essential tools for salespeople at digital marketing agencies, enabling them to help local businesses flourish. Digital marketing allows salespeople to use the vast reach of the internet, conveying persuasive messages across a myriad of channels.

Paid Content 52

Paid Content Segment Advertising Advertising 52

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Offer discounts, share free and educational content targeted at their pain points, or invite them to online events like webinars.

Scale 52

Scale Customer Loyalty Social Media 52

Apptivo

MAY 18, 2021

Whether your business is small or large, Email marketing holds the same importance for everyone just because every other marketing channel isn’t much reliable. So in this blog, Apptivo brings you the best ways to utilize your email marketing tools and Email Marketing Software in a way that helps you grow your subscriber list.

Email Marketing 98

Email Marketing Social Media Marketing Campaigns 98

Zoominfo

MARCH 2, 2021

Big Data and Email Marketing According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. However, email marketing can be used in a more clever way thanks to big data. But how does it actually affect email marketing?

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

SBI

NOVEMBER 2, 2017

For example, Model N provides solutions for Finance and Product teams to maximize revenues by designing more effective pricing and discount programs, and analytical solutions to develop new product launch strategies that maximize sales in a global market. They are replacing spreadsheets or multiple point solutions.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Act!

JANUARY 23, 2024

Premium Cloud, Link2forms+ is a powerful lead generation tool that streamlines the collection of customer data for things such as newsletter signups, service or quote requests, information requests, surveys, and much more. In our latest blog article, we explore the top 3 reasons why Link2forms+ is an indispensable tool for your business.

Benefit 52

Benefit ACT Demand Generation Agencies Lead Generation 52

Sales 2.0

SEPTEMBER 8, 2018

Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. I’ve frequently sold my product with no discount at all. The media you use : different people like to receive communication through different channels. Does that sentence seem logical to you? It doesn’t to me.

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Smooth Sale

AUGUST 31, 2022

Use hashtags and other tools to make your posts more discoverable. You can also use social media platforms to run promotional campaigns or offer discounts. Offer Discounts and Deals. Discounts and deals can effectively boost sales, especially if you’re starting or launching a new product. Develop A Sales Strategy.

Small Business 78

Small Business Small Business Hiring Discount 78

BuzzBoard

JANUARY 23, 2024

Utilizing tools, like Google My Business, Yelp, and local directories can provide valuable insights into businesses seeking online visibility. Implement Email Marketing Email marketing remains a cost-effective and powerful tool for crafting outreach. Monitor your efforts closely to ensure optimal results.

Paid Content 52

Paid Content Small Business Small Business Strategy 52

Sales and Marketing Management

JANUARY 1, 2018

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully fully 61 percent?—?are RK Incentive s.

Incentives 196

Incentives Incentive Apparel Automotive 196

SendBuzz

APRIL 19, 2023

To increase loyalty, you can choose from several options mentioned below- Consider introducing a loyalty program that attracts customers with special discounts, points or other exclusive offers. Give thanks to your loyal customers with personalized messages, small gifts, or special discounts.

Conversion 78

Conversion Strategy Customer Social Media 78

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. ZoomInfo offers a powerful tool for this messaging: Engage.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. For those who are unfamiliar, here’s a quick definition: Dynamic content is continuously updated information—such as images or copy—that’s inserted into your marketing emails through an API a piece of custom code, or a marketing automation tool.

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183