SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. So, it’s important for your client to have a cross-channel campaign strategy that’s tailored to their target audiences. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach?

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

The ROI Guy

JANUARY 15, 2015

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!

Discount 81

Discount Negotiation Lead Rank Lead Scoring 81

Zoominfo

MARCH 2, 2021

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

The ROI Guy

JUNE 29, 2015

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. times higher ($25M).

Discount 83

Discount Lead Rank Proposal ROI 83

Hubspot Sales

MAY 11, 2023

But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy. So, let's get started.

Webinar Metrics 105

Webinar Metrics Social Media Campaigns Buyer Persona 105

The ROI Guy

FEBRUARY 8, 2017

Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive. As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group).

Channels 53

Channels ROI Sales Goal Microsoft 53

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Pipeliner

AUGUST 21, 2023

The Role of AI in Content Marketing Kyle kicked off our discussion by emphasizing the importance of having a strategy before deploying AI tools for marketing. Solely relying on AI tools and neglecting the need for a marketing strategy can be a pitfall. He also mentioned Midjourney as a creative design tool.

Scale 97

Scale Strategy Marketing Lead Rank 97

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? As a result, B2B companies don’t have to underrate the importance of building a robust sales strategy that targets high-value prospective clients and convinces them to transact with their brands.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Cincom Smart Selling

MARCH 11, 2016

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Channel Challenges. Are our sales incentives working?

Channels 54

Channels Video Face-to-face Licensing 54

Cincom Smart Selling

FEBRUARY 21, 2017

Even with the most advanced sales tools available, it’s expensive to sell stuff. You must pony up bucks in advance to get bucks from the proceeds of a product sale. How much time and money is wasted in addressing low-percentage opportunities that should never have been classified as qualified sales in the first place?

Margin 66

Margin Sales Tools Tools Sales Qualified Lead 66

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Pick out the right email automation tool. Email Automation Tools. Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Pipeliner

FEBRUARY 15, 2024

If you’re running an online business, you know the drill: more sales equals more success. But since everyone is fighting for attention online, how do you actually stand out and get those sales numbers climbing? This guide shares seven ways to creatively increase online sales while keeping your profit margins unharmed.

Social Media 52

Social Media Buyer Persona GoldMine Google Analytics 52

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. Over the last few decades, we’ve seen the rise of everything from e-commerce, to virtual reality sales. Channels in the sales playbook are evolving. Here’s what we discovered for 2021. Here’s what we discovered for 2021.

Trends 98

Trends Social Media Discount Decision Maker 98

Sales 2.0

SEPTEMBER 8, 2018

Testing is for marketing not sales. The more time I spend in sales and marketing, the more I see overlap between these areas. Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. Meanwhile the majority of sales people still seem to be number-allergic.

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Salesmate

JULY 21, 2020

Here are a few SaaS sales tips to help you convert your free-trial users into paying customers. To save your precious time, put your emails on autopilot by using a workflow automation tool. Through an automation tool, you can set workflow and send automated emails once the prospect signs up for a free trial.

Customer 114

Customer Discount Face-to-face Follow-up 114

The ROI Guy

AUGUST 20, 2018

And this is having a significant and tangible impact, leading to more stalled deals, elongated sales cycles and steep discounting. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Buyer 45

Buyer Tools Comparison Channels 45

SBI

MARCH 19, 2013

So it’s not surprising that each time I talk with my friends on the sales training front, they tell me that the path to increasing sales is to improve selling skills. Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively.

Sales Tools 126

Sales Tools Tools Decision Maker Cold Calling 126

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Trends 86

Trends Report Data Strategy 86

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Use Sales Cadence & Automation and customer data to scale and personalize every touchpoint. Are they active on social media?

Scale 52

Scale Customer Loyalty Social Media 52

Smooth Sale

AUGUST 31, 2022

Five Ways to Increase Sales for Your Small Business. NOTE: Konrad Jasinski provides today’s guest blog, ‘Five ways to increase sales for your small business.’ Optimizing sales is always a top priority regardless of your small business type. Each business can use many strategies to boost sales. Develop A Sales Strategy.

Small Business 78

Small Business Small Business Hiring Discount 78

Cincom Smart Selling

JULY 18, 2023

Aligning Engineering, Production, and Sales As one centralized source of product information, quote software can ensure that engineering, production, and sales are all on the same page. Your sales team will have the latest pricing at their fingertips. Reps won’t be able to quote something that can’t actually be built.

Software 62

Software Software Discount Lead Rank 62

Cincom Smart Selling

JULY 18, 2023

Aligning Engineering, Production and Sales As one centralized source of product information, quote software can ensure that Engineering, Production and Sales are all on the same page. Your sales team will have the latest pricing at their fingertips. Reps won’t be able to quote something that can’t actually be built.

Software 62

Software Software Discount Lead Rank 62

SBI

NOVEMBER 2, 2017

We call it Sales Tech Simplified. It is the primary objective for CEO’s and for Sales and Marketing executives. For Sales teams, Model N solutions streamline the Quote to Cash process with smart selling solutions like CPQ and Contract Lifecycle Management, designed to shorten sales cycles and maximize deal value.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? …But what about next quarter? Think about it.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

BuzzBoard

JANUARY 23, 2024

Gaining a comprehensive understanding of their operational nuances and community connections, you get access to their individual stories—a vital factor in your sales efforts. Utilizing tools, like Google My Business, Yelp, and local directories can provide valuable insights into businesses seeking online visibility.

Paid Content 52

Paid Content Small Business Small Business Strategy 52

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . Consider these statistics ( source ): 15% of a sales rep’s time is spent leaving voicemails.

Call-back 210

Call-back Follow-up B2B Social Media 210

Hubspot Sales

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Several salespeople are coming into this new year holding onto some dead weight — outdated strategies that are bound to undermine sales efforts instead of enhancing them. Relying Heavily on Discounts.

Case Study 135

Case Study Cold Calling Hubspot Ideal Customer Profile 135

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

The ROI Guy

SEPTEMBER 6, 2013

We recently asked the developer of a very successful ROI/TCO tool what it took to get the tool to have such a big impact on driving incremental business, increasing competitive win rates and reduced discounting. So what did Mark and his team do to get this TCO sales tool well adopted and used so effectively?

Sales Tools 56

Sales Tools Tools Guarantee Customer 56

Sales and Marketing Management

AUGUST 3, 2018

One of the first places its impact will be felt is in the sales department. AI-powered bots, for instance, can be programmed to answer prospect questions, respond to emails, book sales meetings and provide price quotes. Here are some ways AI can change the sales process for the better. Superior sales forecasting.

Forecasting 136

Forecasting Sales Forecasts Social Media Buyer Persona 136

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Cincom Smart Selling

FEBRUARY 16, 2016

Companies achieve growth through increased sales. For companies using a direct selling model, that may mean new marketing messages and additional sales training. It may even mean adding sales headcount. An alternative is a multi-channel strategy. Your sales channel may or may not understand or embrace that messaging.

Channels 54

Channels Strategy Customer Engineering 54

Pipeline

MARCH 12, 2024

From making the first contact to nurturing a lead, sales prospecting is a delicate art. The method your sales reps use to contact the leads affects your bottom line and customer relationships significantly. After all, 43% of buyers think impression matters , and you get only one chance to make a memorable first sales impression.

Cold Calling 52

Cold Calling Prospecting Buyer Persona How To 52

Sales and Marketing Management

JUNE 22, 2018

Author: Kevin McGirl Sales managers have a tough job. Leading a team of salespeople in a world of ever-changing purchasing trends, a proliferation of new engagement channels, and highly educated customers, is stressful. Success in sales demands quick reflexes. It requires patience, agility, and a lot of motivational guidance.

Sales Management 196

Sales Management B2B Fashion Call-back 196