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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. It pays off big time to pay attention—not just listen—to customer feedback pouring through various channels because guess what?

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Email & Ecommerce: Christmas 2020 Trends

Appbuddy

The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period. We’ve focused more on emotional hardship in this article, but economic hardship is also a part of the current reality and many consumers are struggling to make ends meet.

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