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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. In this article, we’ll tap into Validity’s Reputation Network—which collects and analyzes over 10 billion data points per day —to investigate a few key questions: When are we seeing email volume spike?

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Google Announces General Availability of BIMI in Gmail

Appbuddy

This is another great reason to strengthen your email authentication. Check out this article to get started with DMARC. We provide the tools you need to manage both DMARC and BIMI within our Everest platform. We can’t wait to see how this impacts the email marketing landscape going forward. Conclusion.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Deep Dive into Sender Reputation

Appbuddy

The better your sender reputation, the more likely a MBP will deliver your emails to the inboxes of recipients on their network. A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. Remove old or unengaged addresses.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers. This isn’t surprising.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. Creating Effective Marketing Campaigns Email marketing isn’t just a throwback; it’s the comeback kid in your digital toolbox.

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

In this article, we’ll share ten actionable tips and tricks to offset MPP’s impact. The downside is that clicks generate fewer data points, so email marketers need more of them. It’s the most prominent element in any email body, so making it actionable will deliver a significant uplift in web traffic. Prime the pump.

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