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Why ROI Selling is the Key Ingredient to Business Growth

Crunchbase

For example, lowering quotas, slashing forecasts and cutting marketing budgets is expected from companies that have been disproportionately affected by the virus, particularly in industries such as automotive, travel and hospitality. Marketing and sales content must be designed to support a challenge-centric approach.

ROI 96
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How Casabaca Toyota Leveraged Digital Transformation to Drive Customer Experience

SugarCRM

Currently, the automotive industry is finding itself at a crossroads where traditional methods of selling and customer experience are rapidly shifting from the physical to digital. Buyers now not only have a wider range of vehicles to choose from, both offline and online, but the way they interact with sellers is changing too.

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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

She started her sales career at an automotive dealership where she sold PT Cruisers and Jeeps, and then moved on to media sales at places like Vogue before getting into the world of SaaS. They have the most immediate pulse to the market and to their buyers and what’s working and what’s not working.

Hubspot 59
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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

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Curiosity, Openness and Authenticity Help GitLab’s Hannah Schuler Fill Her Cup Daily — and Build a Successful Sales Career

Chorus.ai

Hannah says her husband is her biggest cheerleader, and he’s used his life coach skills to help her pivot to a better work-life balance. Written by Sophie Cheng, Director of Customer Marketing for Chorus.ai. Sophie is an internationally experienced Marketing Professional.

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SugarCRM Ranks in Top Ten for G2’s List of Top Sales Automation Platforms

SugarCRM

Thanks to our customers’ honest reviews, SugarCRM has been named a leader for the 17th consecutive quarter in G2’s Mid-Market Grid Report. The G2 Grid Report represents the democratic voice of real Sugar users and scores vendors based on satisfaction and market presence. Download the report for more details. .