Sales and Marketing Management

OCTOBER 26, 2020

And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Trends by Sector.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. AI Trends by Sector.

B2B 150

B2B Telecommunications Forecasting Scale 150

Zoominfo

FEBRUARY 13, 2019

We’ve said it before and we’ll say it again: Personalization is no longer a ‘nice-to-have’ in B2B marketing —It’s a requirement. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests? But, more on this later.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more.

B2B 100

B2B Telecommunications Forecasting Scale 100

Zoominfo

FEBRUARY 13, 2019

We’ve said it before and we’ll say it again: Personalization is no longer a “nice-to-have” in B2B marketing — it’s a requirement. In fact, 55% of B2B professionals say that marketing personalization leads to higher rates of sales conversions and future growth. But, more on this later. How is List Segmentation Effective?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Zoominfo

JANUARY 31, 2018

We’ve said it before and we’ll say it again: Personalization is no longer a ‘nice-to-have’ in B2B marketing —It’s a requirement. Think about it, is a customer or prospect more likely to engage with a general offer or with a personalized message tailored to their specific interests? But, more on this later. .

Segment 124

Segment Email Marketing Marketing Buyer Persona 124