Partners in Excellence

MAY 22, 2014

We tend to think Buying and Selling go hand in hand. But as Brian points out, there’s a huge amount of buying that happens without selling! It’s easy to think this is limited to “transactional or commoditized items,” but increasingly we see it in more complex buying. Look at a lot of the Sales 2.0

Face-to-face 92

Face-to-face B2C Buying Cycle Channels 92

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. This is one of the reasons why examining B2C customer profiles is of limited use to B2B marketers.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

AUGUST 23, 2022

B2B self-service experiences on the rise McKinsey’s data indicates that 22% of business decision-makers are already using digital self-service tools to identify and evaluate new vendors. Consumerization of the Enterprise Continues For the past decade, the line between B2B and B2C software has become increasingly blurred.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

AUGUST 7, 2020

To stay on top of the B2B game (and even B2C), you have to stay relevant. Instead of 12 customer data management tools, how about just 1 or 2? With a single, solidified customer view, costs can be cut by creating fewer reports with fewer tools. 2: Optimized resource use. Key Takeaways.

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

Partners in Excellence

JUNE 12, 2015

All the talk in B2C and B2B these days is “omnichannel.” ” The B2C world has actually changed profoundly, and will continue to do so. New tools and analytics enable manufacturers to more effectively engage customers regardless of the channel they choose at the moment.

Channels 48

Channels B2C Margin Face-to-face 48

Zoominfo

AUGUST 7, 2020

Other benefits of utilizing a 360-degree customer view include: #1: Improved customer experience To stay on top of the B2B game (and even B2C), you have to stay relevant. 2: Optimized resource use Instead of 12 customer data management tools, how about just 1 or 2? It also eliminates the need to replicate data in different platforms.

Ideal Customer Profile 130

Ideal Customer Profile Customer Lead Rank Top of Funnel 130

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. When connected to tools like your CRM and other solutions, these numbers can be even more powerful at guiding sales operations. And don’t forget to use the technology tools available.

Ideal Customer Profile 52

Ideal Customer Profile Lead Qualification Sales Qualified Lead Top of Funnel 52