Score More Sales

AUGUST 26, 2014

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

Top of Funnel 107

Top of Funnel Buyer Data Buyer Intent 107

SugarCRM

AUGUST 11, 2021

Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? There are several tools that can help create a content marketing strategy that works for your business. So How Do We, as Marketers, Do This? We said it once and we’ll say it again, personalized content. Buyers demand it.

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

SBI

FEBRUARY 4, 2020

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . WAYNE: Now that we all live on our phones, a buyer’s experience has emerged as a make-or-break touchpoint in B2C. Tools are your friend here. This same mindset is now emerging for B2B.

ROI 117

ROI B2C Consumer Buying Cycle 117

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

ROI 40

ROI B2B Social Media Buying Cycle 40

Zoominfo

JUNE 15, 2022

Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. This can inform entire content marketing strategies and help businesses speak more effectively to prospects at every stage of the customer buying cycle.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100