Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

Examples 130

Examples B2B Microsoft Case Study 130

Sales Hacker

FEBRUARY 14, 2023

Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. ClickUp markets itself as an app that allows its customers to “simplify work and get more done.” How does that help you as a sales (and not marketing) person?

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Vengreso

JULY 10, 2023

I’ve spent 25 years in the industry, starting at the age of 19 years old when I got my first big break as a telemarketer (now called SDR) at a software organization. For those of us that are over the age of 45, we likely remember the 35mil film we used to take to various stores for processing. Account Executive.

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Hubspot Sales

OCTOBER 29, 2017

Seems like Gordon is not just a sales expert, but an inbound marketing expert too. SBI is a “management consulting firm specializing in sales and marketing that is dedicated to helping you Make Your Number.” Their videos follow an interview format and are filmed in their own studio, featuring SBI's own marketing and sales consultants.

Channels 112

Channels Video Training Hiring 112

DialSource

JANUARY 16, 2020

Across the board, tech has had a profound impact on both the B2B and B2C realms. Leveraging decades-long experience in children’s entertainment, Lego has created a catalog of mobile apps, video games, digital films, and streaming content that aligns with a new generation of digitally-enabled consumers. .

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 237

Examples B2B Microsoft Telecommunications 237