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Marketing Needs to Put Skin in the Game

Pointclear

In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. Tier 3: SMB/Channel Accounts.

Marketing 133
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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

Pointclear

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Now more than a listening tool social can in some cases become very automated, without the personal nuance that one-to-one marketing lends itself to.

Lead Rank 248
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Best of PowerViews: Are You Tenacious About Sales Follow Up?

Pointclear

Each interview is available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.

Follow-up 207
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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

She also writes the MarketingProfs "Daily Fix" blog. ” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.”

Strategy 171
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” It’s a very impressive tool.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. ” Marketers: Learn, Get Involved & Blog. And you can show demos.

CRM 178
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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” It’s a very impressive tool.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. ” Marketers: Learn, Get Involved & Blog. And you can show demos.

CRM 133