Pointclear

MAY 20, 2016

In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. Tier 3: SMB/Channel Accounts.

Marketing 133

Marketing Sales Qualified Lead Demand Generation Targets Demand Generation 133

Pointclear

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. About the author: James Obermayer is the founder of the Sales Lead Management Association and the publisher of the Funnel Media Group which produces programming for the Funnel Radio Channel.

Top of Funnel 133

Top of Funnel Funnel Case Study Social Media 133

Pointclear

DECEMBER 3, 2013

In addition to a number of company consolidations, including Miller Heiman merging with Channel Enablers of Australia, Dave said selling has changed dramatically. Blog: www.esresearch.com/blog. Click to start video at this point — I asked Dave what major changes he’s seen in sales and marketing. Stay Tuned. By Dan McDade.'

Hiring 230

Hiring Sales Qualified Lead Social Selling Video 230

Pointclear

SEPTEMBER 24, 2013

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Anthony Iannarino (The Sales Blog). BANT is dead.".

Sales Qualified Lead 221

Sales Qualified Lead Lead Rank Lead Scoring Lead Qualification 221

Pointclear

FEBRUARY 11, 2014

Click to start video at this point — In a recent blog post on Biznology, Ruth wrote, “The most reliable and scalable approach for reaching new B2B customers is outbound communications.” The cake still consists of the tried and true standby media channels. Some marketers had thousands of records pertaining to one account.

Trade Show 221

Trade Show Scale Marketing Direct Mail 221

Pointclear

MAY 18, 2016

In the previous blog in the series we discussed the importance of creating a universal lead definition and why that process cannot be delegated to marketing and/or sales. times more responsive to quality voicemails and personalized email than other marketing channels. It helps that senior executives are 2.5

Revenue 140

Revenue Inbound Outbound Marketing 140

Pointclear

JANUARY 24, 2012

Social media is a different marketing channel than all those that came before it. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? B2B marketers don't target Monolithic Company X or Big Conglomerate Y. They target the purchase decision-maker.

B2B 192

B2B Social Media Face-to-face Twitter 192

Pointclear

MAY 10, 2012

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. It’s maturing into something different: a refined, upscale and a highly targeted channel.”

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

AUGUST 21, 2013

Anthony Iannarino wrote in a blog that “All generalizations are lies.” In reality, all three channels work together to help each other and I get more catalogs in the mail today than I did in the ’80s. More musings on the premature death knell for outbound sales. One of the biggest and most damaging is that cold calling is dead.

Cold Calling 221

Cold Calling Sales Qualified Lead Outbound Direct Mail 221

Pointclear

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Despite the counsel of leaders in this field—many of whom were quoted in this blog series—companies continue to waste marketing dollars, and sales continues to struggle to meet revenue goals.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

OCTOBER 31, 2013

Each interview is available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

Pointclear

AUGUST 18, 2015

Instead, they embrace trendy marketing and sales concepts, ever-evolving marketing channels and the promise of technology to deliver the revenue results they need to grow. If you are not sure where to start, check out part two of this blog for some suggestions. Today's blog was submitted by Pam Hege.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Pointclear

MAY 10, 2012

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old. It’s maturing into something different: a refined, upscale and a highly targeted channel.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. There are also real measureable ways to track social growth and trends now.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Pointclear

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Why doesn’t our blog have any comments?). Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. For more insight into some of today’s toughest sales and marketing challenges, visit our blog. I came away with at least one new piece of insight from each and wanted to share some of my favorites with you.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

JULY 12, 2012

She also writes the MarketingProfs "Daily Fix" blog. ” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.”

Strategy 171

Strategy Social Media Inbound Outbound 171

Pointclear

JULY 26, 2016

About the Author: James Obermayer is publisher of Funnel Media Group, LLC, which owns the Sales Lead Management Association, and the Funnel Radio Channel for streaming live internet radio programs and podcast replays. Then again, Henry Ford said “Thinking is the hardest thing we do, which is why so few people do it.”.

Marketing 100

Marketing Lead Generation Top of Funnel Funnel 100

Pointclear

SEPTEMBER 24, 2015

There was so much great feedback I’ve divided the responses into a five-part blog series. Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects. Click here to read Part 1. ). Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Pointclear

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

APRIL 18, 2012

Click to start video at this point —Trip sees mobile as one of the top three channels that companies are identifying with and planning to invest more in, adding that there are going to be different value propositions to different organizations depending on what their marketing challenges are. ” The Role of Social Media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

SEPTEMBER 6, 2012

Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. That can be through any number of channels. She suggests a key approach: “I believe that we have to be ubiquitous in our space.

Buyer 154

Buyer Social Media Hiring Inbound 154

Pointclear

SEPTEMBER 20, 2012

He also suggests that more sales reps blog, adding, “I know that’s a controversial idea. Bob’s book will be available in November on Amazon and through other publishing channels. It takes time, and it’s not for everybody. And the fifth habit is being able to deliver that change in a way that is delightful to customers.

Inbound 145

Inbound Quota Outbound Video 145

Pointclear

AUGUST 6, 2013

Each interview is available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. If you would like to learn more about current trends in B2B sales and marketing and how to overcome market challenges please visit our blog.'

Inside Sales 176

Inside Sales SAP Trends Sales Qualified Lead 176

PandaDoc

SEPTEMBER 2, 2020

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. Adaptive Business Blog. Connect2Sell is an award-winning blog that regularly shares tips and techniques to connect with buyers and make the sale. Sales Management Blog. Jbarrows Filling the Funnel Blog. Yesware Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

JUNE 15, 2016

Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. International Channel Management. Sales Channel Management. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Website Management.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

Pointclear

MAY 5, 2015

There were some terrific responses and I’ll share them over the course of two blogs. He had written a blog on this very topic and was so gracious as to allow me to pull from it. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

MAY 2, 2012

Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. As more people pile in to these different social channels, your ability to stand out from the crowd—the stakes get higher for your ability to do something really different.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

APRIL 13, 2012

He encourages them to take a stand on the important issues and be provocative, especially with social media and the newer digital channels. In this context, marketers are treating it as just another outbound channel to push out their same old company and product messages. Jeff Ernst's blog at Forrester. Stay Tuned.

Marketing 169

Marketing Social Media Scale Trade Show 169

Pointclear

SEPTEMBER 15, 2015

Marketing’s purpose, however, is to create wealth for its company—create demand—manage the demand—create acceptance in the market place—create a successful sales channel—and create personal satisfaction in building a company by his or her conscious thought.

Company 100

Company Marketing Sales Qualified Lead Lead Gen 100