Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Highspot

NOVEMBER 17, 2021

Global customer adoption, product innovation and category momentum drive strong growth that earned placement for third consecutive year. 17, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced it ranked No. Stevie Award for Customer Service Department of the Year.

Lead Rank 98

Lead Rank Lead Scoring Company Telecommunications 98

Zoominfo

FEBRUARY 13, 2019

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. But, more on this later. Why is list segmentation effective?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

FEBRUARY 13, 2019

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. In fact, 55% of B2B professionals say that marketing personalization leads to higher rates of sales conversions and future growth. But, more on this later. How is List Segmentation Effective?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Distribution Pricing Journal

AUGUST 23, 2023

It’s a popular technique in the distribution industry, used to provide added value to the customers and boost sales volume. The buyer might have ordinarily purchased a generic brand for the drill bits, which would reduce your profit, but with a bundle they get more perceived value and you increase your order profitability.

Lead Rank 52

Lead Rank Lead Scoring Automotive Distribution 52

Zoominfo

JANUARY 31, 2018

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. But, more on this later. . Why is list segmentation effective?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

The ROI Guy

AUGUST 19, 2014

Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects? The Value Gap – an inability for sales reps to effectively communicate value – is the top issue for B2B solution providers and indicated as such by a whopping 71% of execs in a recent SiriusDecisions survey.

Benefit 81

Benefit Scale Telecommunications Lead Rank 81