Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. Open rates.

Everest 52

Everest ROI Vendor Campaigns 52

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. Open rates.

Everest 52

Everest ROI Vendor Campaigns 52

Appbuddy

DECEMBER 14, 2021

Since September, global open rates have risen following the introduction of Apple’s Mail Privacy Protection (MPP). However, the increased email volume meant that total website traffic from the email channel was still considerably greater. This shows the importance of limiting subscriber fatigue when sending email campaigns.

Everest 52

Everest Webinar Metrics Campaigns Channels 52

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! year-on-year increase.

ROI 52

ROI Everest Channels Webinar Metrics 52

Appbuddy

AUGUST 22, 2022

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . In addition, marketers will be up against rising global email volumes (global sending volumes have risen by 82 percent in the past two years!) Warm up your IP or domain . Marketers need a more effective plan.

Everest 52

Everest Segment Webinar Metrics Campaigns 52

Appbuddy

JULY 14, 2022

A domain name that people can read and remember is the all-important link between the two channels. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Cousin domains, especially if used for one-off mailings, can look like phishing campaigns.

Email Marketing 52

Email Marketing Everest Marketing Lead Rank 52

Appbuddy

FEBRUARY 13, 2023

The promotional window is narrow, the shelf life of typical products is often very short, and there’s a big gap between consideration (which occurs weeks before) and purchase (which occurs weeks days before). So, how can email marketers deliver great campaigns on Valentine’s Day (and beyond)?

Webinar Metrics 52

Webinar Metrics Strategy Everest Email Marketing 52