Campaigns Channels ROI Territories 
Highspot
FEBRUARY 14, 2024
Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Content creation and distribution strategy.
Highspot
FEBRUARY 14, 2024
Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Content creation and distribution strategy.
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Janek Performance Group
APRIL 2, 2024
Of course, these should include a mix of channels and be spaced over time. Lead response time shows the effectiveness of communication channels and responsiveness. In addition, they also note the importance of digital channels. Analyze trends over time and segment data by customer or territories. Only 31.5%
Highspot
JUNE 11, 2020
Generating demand via digital and in-person channels. Managing pipeline, territory planning, and forecasting. Difficulty demonstrating ROI. Working in silos can make demonstrating ROI difficult. New product launches or campaigns spur growth, but these initiatives can eventually become stale as growth plateaus.
InsightSquared
APRIL 14, 2021
With most sales engagements occurring in digital channels, all the data can and should be used to take action. . Activity by day offers a glimpse into the past six weeks of inbound and outbound activity, meeting, stage change, campaign, from any moment in time. Has it been a week since the last inbound email? Not Updated in Real-Time.
Zoominfo
JUNE 3, 2022
By showing lead data in the context of a prospect’s overall account, you reveal key information like customer history, account assignments, and territory planning. This empowers teams with precision targeting capabilities to identify new opportunities and run hyper-targeted campaigns.
Hubspot Sales
NOVEMBER 28, 2022
You can start with our free Sales/CRM features, and upgrade to the Sales Hub once you’ve scaled your lead generation and sales campaigns. Its main capability is lead segmentation based on territory, industry type, or source. The ability to transfer conversation channels and sales rep. Pricing: Prices start at $149 a month.
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