Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

DiscoverOrg Sales

FEBRUARY 13, 2019

That’s just one example of how you can use multiple data points to launch more effective marketing campaigns. Location data for marketing campaigns. What are some ways you use multiple data points to launch more effective marketing campaigns? We hosted the overflow at the location next door.).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Hubspot Sales

JUNE 28, 2019

As you'll read below, sales operations includes everything from lead management, sales strategy, and territory structuring and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. Territory Definition. Download Our Free Sales Conversion Rate Calculator and Guide.

Sales Operations 98

Sales Operations Hiring Lead Rank Territories 98

Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical.

Marketing 52

Marketing Strategy Collateral Case Study 52

Delicious Sales

MAY 2, 2012

Demand Generation (181). Influencer (1424). Selling Skills (528). Incentives (379). Outside Sales (81). Customer (6670). Opportunity (3675). Closing (3085). Conversion (2818). Positioning (2599). Social Media (2543). Buyer (2086). Objections (1892). Revenue (1783). Sales Process (1775). Benefit (1692). Networking (1503).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Sales Hacker

OCTOBER 21, 2019

Because you not only influence people’s work life, but you affect how they enjoy their family life as well. Senior Director, Demand Generation at Unitrends. Chief Customer Officer at CM Group (Sailthru | Campaign Monitor | Emma | Delivra). Territory Account Manager at Alcatel-Lucent Enterprise. Jessica Dodge.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52