DiscoverOrg Sales

FEBRUARY 13, 2019

Firmographic data is important at the top of the funnel – for determining fit, segmentation, and lead scoring: Marketing land. Building marketing segmentation. Because the programs Marketing creates must be scalable, the data points we marketers typically work with should be easier to categorize and create segments with.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales and Marketing Management

MAY 14, 2018

Is it having a growth strategy focused on new market segments? Approximately one-third (31 percent) considered their company to be at the "Aligned" stage, which indicates an ability to have marketing work well with sales, focus on the right campaigns, and standardize on one set of data. But is anyone doing it this way?

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

SugarCRM

MAY 18, 2023

Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. Campaign Management At a minimum, all CRM tools should include the basic features of lead management.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Emissary

NOVEMBER 4, 2021

However, if you go too large, you may end up with segment definitions that are too broad to be useful. This allows you to write for a segment. Most vertical marketing strategies start with content for demand generation and SEO activities. Build a one-to-many ABM campaign aimed at a vertical.

Marketing 52

Marketing Strategy Collateral Case Study 52

The Pipeline

JUNE 3, 2011

Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Specializing in the IT industry, KLA Group works with companies to break in and exceed revenue objectives in the Small and Midmarket Business (SMB) segment. Demand Generation. Territory Alignment.

Pipeline 286

Pipeline Prospecting Twitter B2B 286