Once Upon a Time: Storytelling Stimulates the Brain into Action
The ROI Guy
FEBRUARY 11, 2014
Tell your value story the wrong way, and your prospect might be bored, your message easily forgotten, and “do nothing” the result. Crafted the right way, you can create a powerful effect on your prospect, and literally ignite the buying decision. In order to be effective, value storytelling needs to occur in a certain way.
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