SalesforLife

JULY 28, 2019

Honestly, it’s crazy to think that in 2019 and going into the 2020s, some companies aren’t thinking holistically as a selling unit about how to target key accounts , geographic territories, or verticals. Here’s a basic framework for our case study format that you can start with. Account executives (your quarterbacks).

Pipeline 93

Pipeline Case Study Top of Funnel Territories 93

Openview

OCTOBER 13, 2017

It’s an age-old question: should SDRs report to sales or marketing ? Ask five people, and you’ll get five different answers based on individual experience and factors ranging from company stage to the SDR career path to the individual personalities and preferences of a company’s heads of sales and marketing.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Close.io

AUGUST 19, 2019

It’s an internal passion for competition that inspired many executives to start their careers in sales. Salespeople were so territorial that they wouldn’t make introductions on behalf of their colleagues even when they had a connection to a prospect’s company. Want to build and run a highly motivated sales team?

Hiring 57

Hiring Competition Motivation Journal 57

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Doug Winter, Seismic co-founder and CEO.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Mindtickle

JANUARY 27, 2016

As the Director or Manager for Sales Enablement, you’ve probably been more focused on tracking participation metrics, like a number of training sessions completed, amount of content produced, and so on (a whopping 48% of enablement managers track only that!). Measuring the impact of sales enablement on business metrics is not straightforward.

Sales Enablement 52

Sales Enablement Top of Funnel Hiring Sales Cycle 52

Mindtickle

JANUARY 27, 2016

As the Director or Manager for Sales Enablement, you’ve probably been more focused on tracking participation metrics, like a number of training sessions completed, amount of content produced, and so on (a whopping 48% of enablement managers track only that!). Measuring the impact of sales enablement on business metrics is not straightforward.

Sales Enablement 52

Sales Enablement Top of Funnel Hiring Sales Cycle 52

Tony Hughes

MARCH 7, 2018

What do complex sales and the radioactive decay rate of atoms have in common? I wanted to share some of my unique thoughts about this concept as it relates to the natural world and how I see the ramifications of decay rates and how they're impacting enterprise deals and influencing sales cycle stagnation, or acceleration.

Lead Rank 66

Lead Rank Enterprise Enterprise Scale 66