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Why ABS is Even More Critical During COVID-19

Crunchbase

Are the accounts you’re targeting large enough to deliver significant ROI? Do you have the internal resources necessary to target accounts through multiple channels and touchpoints? Before you invest in changing your sales strategy, here are a few key questions your team should consider.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered. It offers a wide variety of advertising.

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Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office

Mindtickle

Omni-channel content delivery : Web and cloud-based solutions and mobile capabilities are crucial to adoption as the mobile workforce takes hold. When weighing the ROI of a sales readiness system, also consider that it’s not only the sales team that could be using it to impact revenue and brand perception.

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Components of a Sales Readiness Platform: Automating the Last Mile of the Front Office

Mindtickle

Omni-channel content delivery : Web and cloud-based solutions and mobile capabilities are crucial to adoption as the mobile workforce takes hold. When weighing the ROI of a sales readiness system, also consider that it’s not only the sales team that could be using it to impact revenue and brand perception.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered. It offers a wide variety of advertising.

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Best Attribution Models for Digital Marketing Agency Client Acquisition Campaigns

BuzzBoard

Exploring the Effectiveness of Various Attribution Models in Improving Digital Marketing Agency Client Acquisition Campaigns In the ever-evolving landscape of digital marketing, identifying the best attribution models for client acquisition campaigns can facilitate accurate ROI evaluation.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Either way, I would love to hear your responses below. It's Google Glass.