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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

Most also communicate directly with prospects and clients via email. A domain name that people can read and remember is the all-important link between the two channels. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Email marketing, branding, and domain use .

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Implementing email accessibility sounds like a no-brainer, right? We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. They’re leaders, not followers. Good deliverability solutions tell a strong ROI story.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. They’re leaders, not followers. Good deliverability solutions tell a strong ROI story.

Everest 52
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Celebrating the 50th Anniversary of Email

Appbuddy

To begin, Rafael provided fresh insights into email performance on Black Friday: Email sending volumes were 70 percent above the year-to-date daily average, even higher than the 66 percent uplift we saw last year. Since September, global open rates have risen following the introduction of Apple’s Mail Privacy Protection (MPP).

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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.