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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! year-on-year increase.

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Celebrating the 50th Anniversary of Email

Appbuddy

Since September, global open rates have risen following the introduction of Apple’s Mail Privacy Protection (MPP). However, the increased email volume meant that total website traffic from the email channel was still considerably greater. But there are always new challenges, even for tried-and-true communication channels like email.

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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Recall where they signed up to get your messages . Most also communicate directly with prospects and clients via email.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Incorporating engaging video content appeals directly as 54% of consumers say they want more video content from brands they follow.

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Task Management: The Ultimate Guide

Hubspot Sales

While the routine can get boring, it’s also simpler to amp up your productivity. If you’re working independently, task management tools and techniques will help you cross items off your personal to-do list. While you’re certainly free to come up with your own designations, common categories include: Critical. Task Priority.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . And while many web browsers have rendering standards to follow as a guide, most email clients don’t. . Implementing email accessibility sounds like a no-brainer, right? Get the basics right .