BrainShark

JULY 9, 2022

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

Channels 62

Channels Software Software Training 62

SalesLoft

OCTOBER 26, 2023

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Try omnichannel engagement, including social media Omnichannel engagement means interacting with customers through more than one digital channel.

Scale 52

Scale Customer Loyalty Social Media 52

Sales and Marketing Management

MARCH 8, 2020

What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? Humans can develop, train and manage AI applications, enabling those systems to function as part of true human and machine partnerships. B2C companies dominate when it comes to using AI for most marketing activities.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Sales Evangelist

APRIL 30, 2020

Tim Houlihan and Dr. Kurt Nelson are consultants who have spent more than 20 years working with companies to design incentives that will increase productivity within sales teams. However, once those needs are met, incentives that are more material or experiential in nature move people into greater effort.

Motivation 52

Motivation Lead Rank Incentives Incentive 52

Partners in Excellence

OCTOBER 27, 2014

Systems/Processes/Tools. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. Incentives/Compensation. We may be using different, more fashionable words. We’ve changed the words for some things, just because they are cooler and more fashionable. Sales Process/Methodology. Gamification.

Fashion 90

Fashion Face-to-face Analytics Social Media 90

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Chorus.ai

MARCH 5, 2021

The old-fashioned model — outbound sales — is centered on the actions of a seller. Setting clear goals for your sales strategy is just as important, helping establish company-wide performance expectations and giving your salespeople the incentives they need to excel. There are two common types of sales strategies in SaaS.

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113