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What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

It serves as a two-way communication channel, providing businesses with a method to reach their audience and valuable insight into their customer base. Local businesses can access a goldmine of Twitter’s 330 million active users. Twitter’s strength lies in speed, brevity, and a massive audience base. Facebook, boasting 2.7

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A Guide to Building a Referral Network for Your SMB

Act!

That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. That’s what makes referral networks a marketing goldmine. That’s because you don’t have to spend on expensive marketing channels, such as paid advertising and influencer collaborations.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Discounts, offers, loyalty clubs. Someone might sign up for a newsletter, read it once, and then never interact with your company.

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7 Leading SMB Marketing Trends with Infinite Selling Potential for Your Agency

BuzzBoard

It’s not merely about ‘Keeping up with the Joneses’ ; it’s about setting new standards, innovating, and rewriting the rules of engagement. They are creating compelling content, running targeted ads, and building communities to foster brand loyalty and drive sales.

Trends 105
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Shifting Your Sales Team: From Task-Oriented to Customer-Oriented

SugarCRM

And if customer data is gold, treat it as such: collect it meticulously, sort it by shininess, and store it in a cool and dry (and always accessible) place: your goldmine – your CRM. For Backcountry, some of the things that drove the most success were: Recent order placement > follow up on shipment.