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Your Lead Gen Is Broken (Here’s How to Fix It)

No More Cold Calling

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. Have We Met?

Lead Gen 397
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“It’s Better To Look Good Than Be Good….”

Partners in Excellence

We talk about the importance of leveraging social channels, measure our success by numbers of connections/followers and likes. We miss forecasts and target close dates, despite the plans we put in place. Winning is messy, but winning produces results. But the best care less about looking good, but producing results.

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Integrating Technology and AI Into Business Development

Janek Performance Group

Here’s how: Data-driven insights Automation Personalization at scale Enhanced customer experience Predictive lead scoring Advanced analytics tools enable organizations to quickly analyze and leverage insights from vast amounts of data. Plus, predictive analytics can forecast market trends and identify potential leads.

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How To Build Your Go-To-Market Strategy

Zoominfo

As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize. Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

As price sensitivity rises, disposable income drops, and a recession looms, it’s never been harder for SaaS companies to make accurate forecasts and plot their forward course. Using sales analytics involves taking a selection of existing data categorized by metric and using it to model, forecast, and understand the outcome of future sales.

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Meeting Math: 2 Key Metrics for Tracking The Value in Your Calendar

Sales Hacker

Developed by Kronologic , Meeting Math focuses on two metrics: Average Value Per Meeting and Lead Deficit. This is a leading indicator of sales production, unlike bookings or pipeline — which are both lagging indicators. You quantify your own Last Mile Problem by calculating your lead deficit for any given lead channel you have.

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Knowing “How To Win,” Makes You A Better Prospector!

Partners in Excellence

Social media channels are dominated by top of the pipeline/funnel thinking. The answer to making your numbers is always more demand gen, lead gen and prospecting. The message in at least 80% of the articles/books one reads focuses on lead gen, demand gen, and prospecting.