Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales Hacker

APRIL 13, 2020

Conferences and workshops are obviously being canceled, and the associated costs are significant. In this regard, what you’re really selling as the meat of your online event is a workshop with clear, actionable outcomes. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Study them, learn from them, and apply their best practices in your own partner programs.

Commission 112

Commission Referrals Hubspot Marketo 112

Sales Hacker Training

AUGUST 10, 2021

That’s why you’ve got to check out Blueboard, experiential sales incentives and president’s club trips. We put out a lot of complimentary informational workshops on how to manage and sell appropriately given the considerations. Are you working through channel partners? It was our biggest thing to overcome. Are you B2B?

Training 119

Training Scale Webinar Metrics Face-to-face 119

LeadFuze

JANUARY 1, 2022

When we were testing different outsource sales team incentives, it was crucial to find out what motivates the person and why they might not be doing well. Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. Building a repeatable sales model.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

OnePageCRM

MARCH 8, 2017

Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). But they used a different incentive… Alternative currencies. The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Digital sales platform, Gumroad ran a meta study to compare the conversion rates (the proportion of people who saw a product that bought it). But they used a different incentive… Alternative currencies. The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend.

Strategy 20

Strategy Discount Lead Rank Enterprise 20