Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Integration is one of the most important considerations to make when re-constructing your tech stack.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Allego

SEPTEMBER 24, 2020

Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment. “My priority is always working with sales leadership to identify the needs of the team and constructing enablement around that.

Sales Enablement 71

Sales Enablement Unica Demand Generation Targets Demand Generation 71

MarketJoy

OCTOBER 15, 2018

And your sales development representatives play a vital role in the demand generation process, especially in the B2B company. Encourage peer competition. Peer competition will boost your SDRs productivity, efficiency and effectiveness as SDRs are super competitive by nature.

Coaching 61

Coaching Demand Generation Agencies Incentives Incentive 61

Corporate Visions

MAY 22, 2019

To be effective, your company sales strategy needs to focus on customer conversations as a way to create a distinctive purchase experience and separate your company from the competition. At the end of the day, your messaging — the story you tell and how you tell it — sets you apart from the competition. The problem with this approach?

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Corporate Visions

MAY 30, 2019

Next, we constructed a set of emails that contained identical offers and calls to action, but different subject lines and openings based on the personalization method. On the other hand, most businesspeople are curious about what the competition is doing.

B2B 106

B2B Marketing Scale eBook 106

Apptivo

FEBRUARY 1, 2023

You’ll be able to create a map of your sales process as you construct each stage of the funnel, which we’ll discuss in the following section. As long as you’re careful not to spread your resources too thin, we always advise a combination of inbound and outbound demand generation strategies.

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

Sales Hacker

DECEMBER 1, 2020

Identifying prospects who are in the market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your competition with 6sense. It’s not just demand generation and paid search ads.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63