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5 Keys to a Sales Prospecting Campaign [Set Tons of Meetings!]

Marc Wayshak

In this video, I’m going to show you 5 keys to a sales prospecting campaign that will help you set way more meetings. But trust me—getting organized is the first step to a successful sales prospecting campaign, especially today. In this day and age, salespeople must be more organized than ever when it comes to prospecting.

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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Discounts, offers, loyalty clubs. If a prospect isn’t clicking anything, they might not be a solid lead. Tracking source to sale.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Cold calling is great—if your prospects actually pick up the phone. SMS sales, which is short for short message service sales, is an increasingly popular sales tactic that enables businesses to contact and sell to prospects and customers via text. Why should you text your prospects and customers? What Is SMS Sales?

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The complete guide to writing much better marketing emails

Nutshell

Basically every lead-generation strategy from events to discounts was just considered “marketing.”. The audiences and content will vary based on context, but the ultimate directive of email marketing remains the same: Send emails to your non-customer audience that will interest them enough to turn them into engaged prospects.

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Dirty Data Done Dirt Cheap

DiscoverOrg Sales

Cheaper products are usually lower in quality – whether that’s buying boots from a discount chain, Dollar-Store dish soap, or dirty data. When you’re paying a seasoned sales professional $45,000 per year to do prospect research, you’re doing it wrong. Cheap lead lists ain’t so cheap. …and the bounces start to roll in.

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