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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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10 Best Ways to Increase Sales for Your Business

Vengreso

This holistic approach ensures that your business remains competitive and poised for growth in an ever-evolving market. Key Takeaways Understand your customers deeply with buyer personas and market research to tailor your marketing strategies effectively. This scenario could indeed lead to disarray.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers. Luckily, there are courses made for entry-level positions, internships, and career pivots. The Brooks Group.

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How to perform Customer Base Triage and Why It Matters

Babette Ten Haken

When employees are more focused on meeting their own KPIs, than in best serving their customers in a proactive and anticipatory manner, things can go south in a hurry. Or, customer service is busy serving as many customers as possible. When this pivot scenario happens, you can migrate past and current customers.

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Top Sales Strategy Tips: Drive Success and Boost Sales

Vengreso

On the other hand, outbound sales strategies involve proactive outreach to potential customers, aiming to push your message out to a broader audience. Both strategies have their place and can be tailored to suit your specific business needs, helping you reach a wider market and close more deals. What is a Sales Strategy?

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Serving Toxic Demanding Customers is not a Business Growth Strategy

Babette Ten Haken

Without having to deal with toxic customers stuck in Yesterday’s mindset. Develop a business growth strategy that pivots you, and your organization, away from a toxic client base. Hire me to speak or conduct a workshop at your next corporate or association event. Click here. Let’s talk strategy and implementation. Contact me.

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CFOs Take More Control: Frugalnomics in Full Effect

The ROI Guy

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,