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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. To take that next step, however, your audience needs incentive -- usually a promo code or free gift.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

Building meaningful relationships in real estate is vital to converting them into loyal customers. You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Reach locals through direct mail. Invest in sales management software.

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The Beginner's Guide to Video Sales Letters

Hubspot Sales

We'll discuss the evolution of the sales letter, the format of a video sales letter, and then finish by looking at software and examples to help you get started. Traditionally, sales letters are a piece of direct mail that explain the benefits of a product. Below, let's review software you can use to build a video sales letter.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g., Who’s subscribing to which lists.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. This lets you automate leads across your customer journey and manage them for better conversion. Customer analytics and data collection tools. Customer communication tools. PPC marketing tools.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

When you prioritize these prospects, you develop a customized approach to each of them. In certain ways, ABM is just a more sophisticated take on direct marketing that we’ve been doing for decades. And our customer service team is always available if you have any questions or concerns. Do you want more reasons? No problem!

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The SaaS Playbook for Moving Up-Market

Sales Hacker

Small companies require less customization. You’ll need to acquire less customers to generate the same amount of revenue and bigger companies have a lower churn rate. Enterprise buyers typically have a certain window of opportunity every year to buy a new piece of software. Define your ideal customer profile.