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Webinar Replay: SugarCRM® Acquisition of Salesfusion – What it Means for You

SugarCRM

SugarCRM has acquired marketing automation innovator Salesfusion. Adding Salesfusion’s powerful marketing automation solution to Sugar’s market-leading CRM platform empowers you to create experiences that accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty on a mobile-first platform.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Demand Generation is one of the most common uses for ABM, but if poorly aligned to sales, can often result in low conversion or regression into basic “MQL” programs. Alignment Around Unified Data. CRM + ABM = Winning Combination.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

Most companies struggle with fragmented, siloed information regarding customers, global sales, and service teams. Manage Dealer Network Most manufacturing enterprises sell and service their products through a network of dealers, usually spread globally, that retail in local markets.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

A full-service marketing automation platform offers concrete solutions to the most common problems companies face today, as marketing and sales alignment, ROI, and sales cycles depend on its automated processes and organization. They also feel overwhelmed by the incoming data.

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How to Influence Sales Cycle Length

SugarCRM

The number of opportunities in your pipeline is predominantly influenced by your ability to generate demand for your product or service. Whether it’s through traditional outbound efforts or inbound content-driven marketing, prospects are ultimately in control of when and how they express interest in your products or services.

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How Marketing Automation Can Improve Your CRM Deployment

SugarCRM

A full-service marketing automation platform offers concrete solutions to the most common problems companies face today, as marketing and sales alignment, ROI, and sales cycles depend on its automated processes and organization. They also feel overwhelmed by the incoming data.

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How to Measure Your Marketing Campaign Effectiveness

SugarCRM

Some metrics focus on branding and some on-demand generation. Removing contacts who are completely disinterested in your content, such as those who don’t open any of your emails over a long time, will help prevent an internet service provider (ISP) from misidentifying you as spam.