Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Gong.io

OCTOBER 12, 2022

Our Revenue Intelligence software helps with: . Understand what happens to leads in the funnel (Demand Generation teams). These answers can provide really good content -— blog posts, articles, LinkedIn posts, eBooks, and so on. This is so important for sales enablement, sales coaching, onboarding, and ongoing training.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the Expand phase, think about training and adoption. Innovative content – think beyond the eBook. Convert (knowing when the customer is ready to buy). How about video marketing?

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the Expand phase, think about training and adoption. Innovative content – think beyond the eBook. Convert (knowing when the customer is ready to buy). How about video marketing?

Marketing 120

Marketing eBook Social Media Trade Show 120

Hubspot Sales

AUGUST 21, 2023

They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. After that comes the engage phase.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Vengreso

MARCH 2, 2021

For that reason, we teach sellers in our LinkedIn training to subscribe to omnichannel prospecting for the best sales success while prospecting. What is the difference between lead generation and sales prospecting? That’s why our virtual sales training programs focus on developing these skills. Omnichannel Prospecting.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

MARCH 2, 2020

Everything she writes here is reinforced in her blog, eBooks and kits, and videos. Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141