Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
Pointclear
OCTOBER 1, 2015
1) Marketing must lock arms with sales and have a solution selling mindset. For example, say you are targeting American Express as part of your ABM strategy. While ABM is full of promise, there is still much to be proven and done before marketers can adopt and declare this a winning strategy for their business.
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