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Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 300% more meetings booked.

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How Limeade Is Keeping Collaboration at the Heart of Their Account-Based Plays

SalesLoft

Manager of Demand Generation at Limeade, believes that executing on an account-based strategy first requires establishing good organizational health. Watch Lindsay Gates and Eric Martin, VP of Demand Generation at SalesLoft, explain “5 Tactics to Help Sales Execute Account-Based Plays” during the ABM Leadership Alliance Virtual Summit.

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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. times more likely to join a sales cycle meeting and became more engaged in online channels. Decision makers were suddenly 2.2

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Career Advice from the Pros: Starting a Sales Career in 2020? Do This

Sales Hacker Training

Second, set up a peer group to meet monthly. Meet for a drink. Have everyone bring one issue to the meeting, and take turns working on each other’s issues. Director of Demand Generation at Nextiva. Most will be honored. Gaetano DiNardi. Co-Founder of Musicians in Tech. Be hungry as f*ck, and stay humble.

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Bridging the SDR-to-AE Promotion Gap (Two Leaders' Perspectives)

The Bridge Group

I wanted real practitioners to share advice so I reached out to Kevin Dorsey , Head of Sales Development and Enablement at ServiceTitan, and Natasha Miller Sekkat , VP of Demand Generation at ClickSoftware. What’s a gatekeeper? Just taking meetings and closing business. Why risk promoting SDRs to AEs at all? And so on.).

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Leverage LinkedIn to 'neighborhood' your way into an on-site meeting or set an executive meeting request to give a demo. Go ballistic in LinkedIn Groups.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Qualification: The sales rep learns more about the company, their customers’ pain points , and asks questions to see if they meet the basic requirements to purchase the product (BANT is a popular sales qualification method but several other sales methodologies are used to qualify). You must optimize. And that is at full cost, too.