Pointclear
MARCH 1, 2012
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Not enough of the right content.
Velocify
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. The post Building an Effective Lead Management Process for High-Growth Sales appeared first on Velocify: High Performance Sales.
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SBI Growth
DECEMBER 2, 2013
In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Developing the game plan involves multiple groups and huge amounts of research about your customers.
SBI Growth
MAY 1, 2013
She also selected a Content Management System to incorporate more structure into the organization. Sarah considered a number of structural groups before restructuring: Marketing Communication. Demand Generation. Lead Management. The structured added several new groups and roles. Demand Generation.
SBI Growth
JUNE 1, 2013
Last year, The Fournier Marketing Group interviewed more than (600) F1000, F500 and SMB CEOs. Yet the only one your CEO cares about is marketing leads that generate new revenue. Tracking new business generated from marketing leads presupposes several things: Demand Generation Strategy that fills the top of the funnel.
Pointclear
MAY 21, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Is that you?'
SBI Growth
JUNE 19, 2013
Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Implement Lead Management to nurture leads until sales-ready. Track the leads you send sales through to win or loss. Be prepared to: Walk him through your demand generation activities.
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